Welcome to Nia Loves™ — where empowerment meets style in a heartfelt celebration of love, family, and confidence.

Founded by Philadelphia entrepreneur Joseph Felder and inspired by his daughter Nia’miah Luv’lee Felder, this brand is more than just fashion — it’s a legacy of love.

At Nia Loves™, we offer a meaningful collection of books, clothing, and accessories for women, children, and toddlers — all designed to remind you of your worth, beauty, and power. Every piece is crafted with intention: to help families feel loved, connected, and confident.

This business was created as a gift from a father to his daughter — a reminder for her to love herself, believe in her potential, and walk boldly in her truth. That same message now lives in everything we create — inspiring families across the world to do the same.

We believe in the power of self-love, family bonding, and generational empowerment. Every product is a reflection of that mission.

Thank you for being part of this journey.

Welcome to Nia Loves™ — where love leads, and confidence follows.