Welcome to Nia Loves™, an empowerment lifestyle brand created to inspire confidence, self-love, and purpose for women and children.

Founded by father and entrepreneur Joseph Felder, Nia Loves™ was born from a simple but powerful intention — to remind his daughter, Nia’miah Luv’lee Felder, to love herself, believe in her potential, and walk boldly in her truth.

What began as a personal affirmation between a father and daughter has grown into a mission-driven brand offering books, clothing, and accessories designed to encourage positive self-identity and confidence at every stage of life.

Each product we create carries the same message:

"To Love Yourself, Value Yourself & Recognize Your Worth."

Nia Loves™ exists for families who believe in building confidence early, speaking life daily, and leading by example — so the next generation grows up knowing exactly who they are.

Thank you for being part of this journey where love leads and confidence follows.

Welcome to Nia Loves™.

🛍️ Explore the collection and wear your affirmation.